Tuesday, August 27, 2013

Nascar Meets the Flip Side of the ESPN Business Model - Businessweek




nascar - Google News





Nascar Meets the Flip Side of the ESPN Business Model - Businessweek




Awful Announcing

Nascar Meets the Flip Side of the ESPN Business Model
Businessweek
In July, NBC (CMCSA)snagged the rights to broadcast the latter half of the Nascar season, beginning in January 2015. The 10-year deal, for a reported $4.4 billion, will mark the end of the racing circuit's eight-year partnership with ESPN (DIS) and its ...
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